Grass-fed.
Nothing else.

Coming back stronger than ever

Whey from cattle that graze New Zealand pasture, year round.

See the range Join the waitlist

350Days on pasture

96%Grass diet

0Growth hormones

NZMade & owned

Provenance

Good protein starts in the paddock, not the lab

Most of the world’s milk comes from cows that rarely see a field. New Zealand is one of the few places where grazing is still simply how farming works — and that head start is the part no formulation can replicate.

01 — The paddock

Pasture, not grain

Our herds are outdoors on ryegrass and clover for around 350 days a year, on a diet that is roughly 96% grass. Nobody decided that as a marketing position; it is what this latitude allows.

02 — The herd

What the law forbids

New Zealand prohibits hormonal growth promotants in dairy cattle producing milk. It is not a certification anyone can buy — it is national law, and it applies to every litre.

03 — The label

Nothing hidden

A panel should tell you everything, including the unglamorous parts. We list what is in the tub, and we answer questions about sourcing ourselves rather than routing them to a call centre.

Read the full case for New Zealand